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The Process

From blank page to final cut.

A repeatable four-phase process refined over 200+ productions.

01

Discover

We dive deep into your brand, audience and ambitions to find the story worth telling. Workshops, interviews, audience research.

02

Concept

Treatments, moodboards and visual direction that lock the creative before we roll a single frame.

03

Produce

Crew, locations, cast and gear — orchestrated to deliver the frames on the page, on schedule and on budget.

04

Finish

Edit, color, sound and mastering — finished films delivered in every spec your channels demand.

Inside each phase

What actually happens on a Storeel production.

Discover · Week 1

Before we touch a script, we want to know who you're talking to and why they should care. Half a day with your team is usually enough. We leave with a one-page brief that everyone — client, agency, studio — agrees is the real ask.

Concept · Weeks 2-3

A director-led treatment lands in your inbox: written narrative, reference frames, locations, cast types, music direction and a budget envelope. Two revision rounds are baked in. When it's locked, it's locked.

Produce · Weeks 4-6

Pre-light, recce, casting, wardrobe, permits, call sheets — handled. On the day, you'll get a live feed of selects so approvals happen on set, not in a follow-up meeting two weeks later.

Finish · Weeks 7-9

Offline edit, then color, sound and motion graphics in parallel. You'll see three rounds: rough cut, fine cut, final cut. Deliverables shipped in every aspect ratio and codec your media plan needs.

Ready to start at phase one?

Bring the brief. We'll bring the process.

Book a Discovery Call →