Posted by malikkhan on October 10, 2016
Social media videos are the best way to pull audience towards your brand and build a story around your brand. Social media videos don’t directly talk about the brand to the audience, they rather subconsciously target the audience behavior towards the brand.
Attention span of the audience on the internet is really small, with those multiple tabs open in the browser. Thumb rule, shorter video has more views and more impact on the audience. Short video could be of 20 sec to 40sec or max to 1 minute duration.
A hot trending topic can be selected and viewership can be build over that. Trending topic or occasion may ensure maximum audience across social media channels. Brands can measure the performance live and get the insight on various platforms like Youtube or Facebook page. Apart from just creating the video giving it a push or boosting it as a sponsored post is very important for the brands with the right target audience in mind. Audience usually share these type of videos, as they don’t directly talk about the brand or the product.
Example: STOREEL MEDIA created social media video’s for RIO fusion drink on the occasion of Rakhsha Bandhan and Independence day respectively. Our idea after discussing with the agency was simple and easy to execute, to compete it in small or a defined budget.
The idea was to ask questions to the youngsters on the street of Pune about the occasions that were about to come in few days and later compile it to create small sharable video. We did not talk about the brand in the video directly.
We asked questions to the college students, as they are the target audience for the drink. Compiled it to create videos as per the occasion and made it look like a story in the final video output. The video has around 6000 + hits on just Facebook on each video. Timing to launch the video was crucial as it was supposed to be released before the occasion. The entire video production in Pune was handled by STOREEL MEDIA, video was shot and edited in a days time.